Resistance is a natural reaction to change. In this training we take deeper dive into the cause of this natural reaction and the effect on people’s behavior. We will analyze how the brain works and then check some strategies how to influence the brain and thereby behavior.

This training program covers three main topics:

1. Understand the neuroscience causing resistance
2. Identify neurocommunication strategies to overcome resistance 3. Identify strategies to sustain behaviorial changes

Basically, this program is a neuro add-on on the A, D and R of the Prosci ADKAR model. This program is designed to give practical insights from neuroscience. A easy- to-use tool will be provided that can be used to sustain behavior.